Champion Seasonings Branding

My agency works with B&G Foods and Sam's Club in many shopper marketing projects. Weber® has been the long-standing leader in Sam's Club in the seasoning category. When Kinder's® moved into the club, a spice war was waged! B&G wanted an idea to compete with Kinder's. An idea we came up with was to re-brand certain blends as Champion Seasonings by Weber, focusing on pitmasters and competition BBQ to sell "award winning" flavors. This was the branding and packaging I designed to sell the idea.