No More Solid Shock Website

Accella’s TireFill business wanted to start an awareness campaign about “solid shock”, which refers to the harsh impact of g-force vibration emitted to heavy industrial vehicle operators and their equipment from solid aperture tires. Not only is Solid Shock a major source of wear and tear on machines, but it’s also a leading cause of Whole Body Vibration (WBV). WBV has been linked to adverse health effects, including lower back pain, headaches, joint pain, and fatigue. My agency created a website highlighting the effects of Whole Body Vibration, and ultimately the solution – TyrFil polyurethane filled tires. Social media and email marketing was also used to further the messaging.