Current Package Design for True North Snacks
True North Snacks Rebranding
TrueNorth is legendary in the healthy snacks category, having been in the marketplace for nearly 20 years. While it blazed new trails at Sam’s Club, the category has become crowded and the path a bit unkept. TrueNorth is looking to rebound and capture a new generation of consumer Club Members looking to eat and live healthier lives, but not give up flavor and satisfaction. One of the main issues I saw was the packaging and logo, which had not been updated since 2014. These are a few proposed designs for new packaging to move True North Snacks into the modern day.
CREATIVE | BRANDING | PACKAGE DESIGN
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