




Bussmann Fuses Made Simple was a great opportunity to do one of the things my agency loves to do, which is promotions. As a way to promote Bussmann’s new simplified color-coded system for all of its fuses, we created dealer sales kits that included promotional t-shirts, mugs, pens, a countermat, a window cling, infographic, a poster, and even a fuse display for the new fuse labels. We also offered an incentive for the sales people by offering prizes. I served as creative lead on all materials.