Spice Up America Tour

YellowDog concepted and designed the Spice Up America tour program to help B&G Foods' brands stand out in Sam’s Clubs. It is a challenge to market products in the club, as there are minimal opportunities to do any POS or coupon marketing. The Spice Up America tour provided a unique opportunity for the Club Member to engage in cooking with spices, learn spice facts, and discover how to properly use them. Professional chefs performed live cooking demonstrations and helped to promote the brand and product sales. The SUA tour has been in over 100 Sam’s Clubs nationwide and is currently an active touring exhibit.

EVENT MARKETING | EXPERIENTIAL | CREATIVE | SHOPPER MARKETING

Social Media ads were deployed to promote local attendance. We also utilized Freeosk® giveaways.

Our Spice Up America Chef Team increased sales of Weber®, Tone's®, and Member's Mark™ Seasonings at each Sam's Club Location they visited by 15% – 25%

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